Our marketing expertise

As the old saying goes; communication is key. So before we dive into the whys and wherefores of our marketing we'd like to start you at the very core; our communication. In building an exceptional portfolio and service we have created a brand that guests trust. We understand that a holiday is an important purchase and it is our job to communicate honestly and informatively so all they need worry about is having their best holiday. We work endlessly to ensure that from the moment a guest engages with us for the first time right through to our most loyal customers, we provide them with the highest level of service through all of our communications. Now, onto those marketing channels...

    

Marketing in detail

Pay Per Click

Our effective online campaigns are managed in-house, advertising on thousands of keywords used to search for holiday cottages. Our online ads are targeted so users find exactly what they were looking for. Our aim is to deliver people to the most relevant page for their search, ensuring bookings can be made in as few clicks as possible.

      

Search engine optimisation

We are constantly updating the website to maintain our high positions on the search results pages. We follow best practice to ensure that we won't lose our position whilst focusing on the customer journey from this initial search engine click right through to the relevant page for them on our website.

      

Email

Email broadcasts are sent out to our large database on a regular basis, using the latest segmentation skills to target relevant content effectively. Our approach is creative whilst informative; it is as much science as it is an art and we monitor engagement and response very closely.

     

Social media

A perfect medium to celebrate people and place, each social channel reaches a growing and engaged audience. Plus, they never sleep! We are continuously creating and tailoring trending content across multiple channels to suit each unique audience, capturing real time stories to our group of genuine followers.

Take a look:

Facebook                             Instagram                              Pinterest                             Twitter

     

Direct Marketing

You can't underestimate the value of a quality piece of paper and we can't help but send a small gift to all of our guests in the lead up to Christmas! We send out a complimentary calendar so they can think of Classic holidays all year round. We are also very aware of the environment which is why we will always print and package our calendars on recycled and FSC certified paper.

      

Public Relations

We take great pride in sharing our fantastic portfolio of properties and, in turn, we find the press do too. With regular features in national publications in magazines and newspapers we see great rewards with the response we get here both in traffic to the website and through our phones. To make sure we're getting seen in all the right places we run the PR in house, building relationships with editors, bloggers and journalists to arrange press trips and coverage. Take a look at our press coverage here.

Let's talk about your property. If you'd prefer we got in touch with you, please pop in your details below. Want to chat now? Please feel free to contact us on 01326 555 500 or ownersupport@classic.co.uk.