Hampshire has some fantastic villages and market towns that make a great base for a holiday in the county. Coastal properties are always popular but do not underestimate the appeal of a luxury woodland hideaway, or a cottage next to a village green.
Allowing a dog(s) will definitely increase bookings and having a wood-burner extends the season. Good walking country from your door is very much appreciated and a walkable distance to a pub/restaurants/village shop/farm shop will help guests make their mind up when choosing between properties to book.
A thatch looks great and excites that chocolate box feel, especially to overseas guests looking for something quintessentially English, but bear in mind there will be extra considerations for insurance, wood-burners and barbecues. Parking is important to our guests, so unless you're in a stunning town centre location, try to ensure there's private parking available. The bedroom/bathroom ratio makes a difference too - they're paying for luxury and convenience, which does not involve sharing a loo between seven people...
Comfort and luxury means the little decisions are important, like choosing 5ft and 6ft beds instead of a standard double to increase perceived value.